Or as I like to call it, “Hello, Oscar Night 2013”. I get it. The Academy of Motion Pictures Arts and Sciences desperately wanted the approval of that much desired target audience of males aged 35 and under. I imagine what might have happened prior to the hiring of Seth as the host was someone on the board of “whatever” had a light bulb appear above his head as he exclaimed, “Let’s get Seth McFarlane! He’s snarky and young and he’ll bring an edge to our show.” “Boffo!” says some white hair dude from the ol’ boys club. “He’ll slay ‘em!” exclaims another while puffing on a cigar. “The ratings will fly through the roof!” shouts still another as he frantically dials numbers on his rotary phone trying to connect with Seth’s agent.
FYI: The Academy Awards, was officially rebranded as The Oscars as of February 20, 2013. No lie, the Co-producer Neil Meron said, “We’re not calling it ‘the 85th annual Academy Awards,’ which keeps it mired somewhat in a musty way. It’s called ‘The Oscars.’ Musty? Seriously, why doesn’t he just say it? They changed the name so it’d be easier to text.



